1. GENERAL COMPANY INFORMATION
LLC "Asri Navin", operating under the brand **New Era Fashion House**, is one of the leading enterprises in the Republic of Tajikistan in the field of design, garment manufacturing, and textile production.
The company was officially registered in 2018, however, its history begins in 2015 when a sewing production facility was founded, becoming the foundation for the enterprise's further development.
New Era Fashion House specializes in the design, development, and production of high-quality apparel, corporate uniforms, ceremonial and stage costumes, as well as custom textile products for government institutions, international organizations, and the commercial sector.
Combining a creative approach to design with modern production capacities, the company has earned a reputation as a reliable manufacturer of innovative, high-quality, and custom-designed products throughout Tajikistan.
2. HISTORY OF CREATION AND DEVELOPMENT
The history of New Era Fashion House began in 2015 when the company founder, Ms. Nisso Kayumova, started providing custom tailoring services in a home-based production format.
In 2016, the enterprise's activities expanded significantly thanks to investments in modern sewing equipment and an increase in production capacity.
In 2017, a professional team of fashion designers, pattern makers, tailors, and artists was formed, which became the basis for creating a fully-fledged garment manufacturing enterprise.
In April 2018, the company was officially registered as LLC "Asri Navin" and began operating under the brand **New Era Fashion House**.
Since its registration, the enterprise has continuously expanded its product range and production capabilities, successfully producing clothing collections, corporate uniforms, ceremonial costumes, and specialized textile products for government institutions and private companies throughout the Republic of Tajikistan.
In the period of 2020–2021, the company significantly expanded its areas of activity by launching the production of medical protective clothing and masks, as well as ceremonial and theatrical costumes for state events, school uniforms, and corporate wear.
Today, New Era Fashion House is rightfully considered one of the leaders in the textile and garment industry of Tajikistan, successfully combining a high level of design, modern production capabilities, and social responsibility.
3. OUR VISION
To become the leading enterprise in Central Asia in the field of fashion and textile industry, recognized for its innovative approach, high product quality, creativity, and preservation of the cultural heritage of Tajikistan through modern fashion design and textile production.
4. OUR MISSION
To create innovative and high-quality solutions in the field of apparel, corporate uniforms, and textile products that meet international quality standards, while simultaneously contributing to job creation, women's economic empowerment, and the development of the creative and manufacturing industries of the of Tajikistan.
5. MAIN AREAS OF ACTIVITY
6. PRODUCTION CAPACITIES
New Era Fashion House has its own production facilities in Dushanbe and unites a professional team of designers, tailors, and a wide network of seamstresses working both at the enterprise and from home.
The company is equipped with modern industrial sewing equipment and specialized machinery, which allows for the efficient execution of both custom and large-scale manufacturing projects.
The enterprise employs permanent staff as well as a large number of contract specialists, the majority of whom are women. Such an organizational model ensures the ability to rapidly scale up production volumes when implementing major orders.
7. EXPERIENCE AND PARTNERSHIP
Over the years of operation, New Era Fashion House has established long-term cooperation with government institutions, international organizations, educational institutions, the hospitality industry, and major private sector companies.
The company has successfully implemented numerous large-scale projects for the production of corporate uniforms, ceremonial costumes, medical protective clothing, theatrical costumes, and specialized textile products.
Among the company's clients and partners:
The company has also participated in implementing projects supported by international development organizations, including the UNDP and the European Bank for Reconstruction and Development (EBRD) in Tajikistan.
8. KEY PROJECTS
Since its foundation, the company has successfully implemented a wide range of projects for government structures, international organizations, and private business. Among the most significant projects:
Thanks to modern production and highly qualified specialists, the company successfully executes both exclusive designer projects and large-scale manufacturing while adhering to high quality standards and deadlines.
9. AWARDS AND RECOGNITION
The collections of New Era Fashion House have repeatedly been honored with prestigious international awards. Main achievements:
Winner of the Grand Prix of the Pierre Cardin International Fashion Festival in 2017 and 2018
International recognition by the legendary French fashion designer Pierre Cardin
Winner of the Grand Prix of the Vyacheslav Zaitsev International Fashion Festival in 2018 and 2019
These achievements confirm the high level of professionalism, creative potential, and innovative approach of the company.
10. WOMEN'S EMPOWERMENT & SOCIAL RESPONSIBILITY
New Era Fashion House is a company founded and managed by women, actively contributing to the development of women's entrepreneurship, job creation, and women's economic empowerment in the Republic of Tajikistan.
The majority of the company's employees are women. In addition to its permanent staff, the enterprise collaborates with a wide network of seamstresses working from home, which allows for the involvement of women from various regions of the country in production activities and provides them with a stable source of income.
The company pays special attention to the development of professional skills, support for entrepreneurial initiatives, and the creation of an inclusive work environment in the textile industry.
11. STRATEGIC POSITIONING
New Era Fashion House holds a strong position among the leading enterprises in the textile and garment industry of the Republic of Tajikistan, combining international-level design expertise, modern production capacities, and successful experience in implementing large-scale projects for government institutions, international organizations, and the commercial sector.
The company continues to adhere to the principles of innovative development, high product quality, sustainable production, and social responsibility, making a significant contribution to the development of the textile, manufacturing, and creative industries of the Republic of Tajikistan.